Enterprise honours refer to the awards and praises from the society and the public that an enterprise receives. These include awards from government organisations, awards from the media and market research institutes, and public expressions of praise for the enterprise through formal and informal channels. Corporate honours are an important form of brand reputation, and the final impact procedure on the brand also depends on the brand's publicity procedure for corporate honours, media participation, and public recognition. Corporate honours are measurable indicators of brand word-of-mouth.