In recent years, under the guidance of the government and policies, the LED lighting industry has demonstrated that the potential of the market has become more apparent; and the competitiveness has become increasingly fierce. Enterprises must develop selectively, have clear strategies, and cannot expand blindly; only the good reputation of customers is the best brand promotion; the products must be real, the materials used are genuine, the process is controlled, and the quality and reputation are survived. Expansion; At present, people don't know enough about LED consumption. Some enterprises use low-end products to fight price wars in order to compete for the market. The characteristics are that they are cheap and the quality is not guaranteed.
As far as low-price competition is concerned, the technical requirements for the capital of the terminal enterprises are low, and the low barriers to entry make the competition in this field extremely fierce. In the future, the market share will be more and more concentrated in enterprises with brands, channels and innovations. The industry will face reshuffle, and there may be a large number of SMEs withdrawing from the competition. To break through the bottlenecks of current development, the LED industry must achieve three key points:
1. Small and medium-sized enterprises break through the barriers
LED companies do not have to be all-in-one when they make products. They must form their own unique styles and characteristics of products. Through one or two fist products, they can drive other products to sell. Therefore, if a company wants to cover all types of lamps, it will inevitably distract the company's attention. It is difficult to make a product, and it is difficult to form its own unique competitiveness in one aspect. Alibaba's successful experience is very convincing. Alibaba is focusing on two popular brands, Tmall and Taobao, and then it has become a big and strong market and has achieved great success. In the final analysis, the most important thing is that the product positioning must be accurate. To identify product positioning, we can improve market competitiveness.
2, with the <quo;Giant” on the shoulder
Some experts have suggested that SMEs can provide OEM and ODM services for large companies and big brands through the “parasitic” approach. SMEs can strengthen their supporting capabilities, strive for orders from large enterprises, rely on “big tree” to develop, seek protection umbrellas, stabilize sales performance, and ensure survival in the melee. Of course, the leverage of LED companies does not only point to big brands and big companies. In fact, it has a unique advantage in terms of products, channels or technologies, and innovation capabilities. It is also a good choice to be able to complement itself or achieve a “strong alliance” business as a strategic partner. If the two sides complement each other and reach a consensus, such cooperation will have room for development.
3. Focus on R&D, talent, and products
The development of the enterprise lies in the strategy of the helm and the clarity of the market dynamics. To develop the enterprise, it is necessary to cultivate the internal strength, take the good products as the premise, and have sensitive market dynamics. Only by constantly paying attention to talent savings, creating a good R&D environment, and constantly improving and strengthening its own products, can a company resist being defeated by other competitors and continuously develop, consolidate and strengthen itself in its product fields and markets.